We have a full service art department.
Our graphic artist has been creating art exclusively for the screen printing industry since 1988. We are confident we can do anything from designing a simple logo to creating your own product line. Check out our portfolio for some of our work. Art charges vary depending upon complexity, but quotes can be provided before we begin. We will email you the art for proofing, and only when we get your approval does printing begin.
Supplying your own art.
In order to minimize art charges please email or supply files in a vectorized format or high resolution bitmap. Typical vector formats are created in Adobe Illustrator and CorelDraw. .PDF, .SVG, .EPS, .CDR, .EPS, .AI and more are supported.
Tips to save time and money with vector files:
- If providing a vector file other than a PDF, please convert all text to outlines/curves.
- convert all colors to spot colors; no rgb or cmyk.
- when saving your file, choose the option to embed all placed images.
- provide your design at actual size.
- Please save any Microsoft Word documents as a PDF.
Typical bitmap formats are supported: .PSD, .TIF, .JPG, .BMP, etc. Please supply high resolution files. Actual size at 300 dpi is optimal. Be aware that most images lifted from the internet, screenshots, pics taken on a phone, etc. are not optimal for reproduction. Please email any art questions to Mandy@swsportswear.com
Tips to save time and money with bitmap files:
- Create your files at actual size at no less than 300 dpi.
- Keep the layers, do not flatten the file.
- Create art in RGB mode.
Are you a pro? Here are our requirements:
- All art is vector
- Provide as an eps and a pdf.
- All fonts must be converted to outlines
- All colors, including blacks and whites must be spot color (ex: cmyk white must be Pantone Transparent white)
- All art must be provided at actual size to be printed
- When art is to be printed on a garment other than white, white underbases must be considered. Screen printing inks vary in opacity, but 33% opacity is a decent average. Even on a light colored garment, such as gold, complimentary colors (such as light blues) must be based with white. On dark garments, All colors must be based with white. (practical application: have a base layer in Illustrator)—black never needs to be underbased.
- When creating your base (important that file is actual size) a ‘choke’ of .42 millimeters is typical. If there is line work finer than this, the base can be choked smaller. (practical application: add an outline to the object in illustrator)
- When printing on dark garments, such as charcoal, black, purple, etc, a highlight white separation is needed (again, create a separate layer in Illustrator) when there are areas of white. (white’s ink opacity is typically 85%, so a base white without a highlite will appear grayish on a black garment). The highlite white separation must be choked back even further; a typical choke is .5 to .52 millimeters. If the line work is thinner than this, a smaller choke can be applied.
- If the design is not symmetrical, it is good to add your own registration marks to indicate the center.
- A mockup of the print on the garment will ensure it is printed in the right location.